In the past, it was possible to find out what people had typed into Google (and other search engines) to find your website.
However, from 2011, Google started deliberately hiding this data to help protect visitor’s privacy.
Therefore, under the “Keyword Analysis” or “Keyword Activity” reports, you will most likely see “No data available” in the vast majority of cases.
We still leave this report in place because some other search engines, e.g. Bing, do occasionally display this useful data for some visitors. However, it is likely this report will be discontinued in the future.