- Why do you use “cookies” to track visitors (see below)?
- How do you use and store data collected through your contact forms?
- Who provides the service for any newsletter / mailing list subscribe boxes on your site?
What is an “analytics cookie”?
If you have a visitor stats/analytics system running on your website, the service will place a “cookie” on every visitor’s computer or device. A cookie is simply a tiny file, comprising of a few letters and numbers.
Doing this means the analytics tool can distinguish each individual visitor and record details about their browsing session, whilst they are on your website. For example, this allows the service to:
- Count the number of pages viewed by each individual visitor
- Produce a tally of how many separate users came to your website on a given day, regardless of how many pages they each viewed
- Detect how long they stayed on your website
- And more…
The data collected does not, by itself, personally identify the individual user. The data can help you understand how visitors use your website and help you improve it.
Are any other cookies used in my website?
If your visitors have the ability to login to your website (e.g. if you have a membership website), they will have a cookie placed on their computer, which will keep them logged-in during their visits.
Also, if visitors are able to leave comments on your blog posts, a cookie saves their name and email address for their convenience, so they don’t have to re-type their details again when leaving future comments.
This list is not exhaustive, but you can conduct your own cookie audit using free or paid online tools.
In terms of writing legal statements for your website, unfortunately this is not something Primary Image can do for you, because it’s normally best these sorts of documents are drafted by a solicitor or legal professional. Therefore, we would strongly recommend you seek your own professional legal advice.
Where can I read more?
- For more info on cookies, see a blog we wrote in 2014: What the EU Cookie Law means for my website?
- Also, the UK Information Commissioner’s Office (ICO) is a good source of advice.