I’ve received an unsolicited email about my website’s SEO. Is it genuine?

It’s very common for website owners to receive a lot of spam emails. As your contact details are normally publicly available (e.g. displayed on your “Contact” page), it’s not hard for spammers to find your email address.

You may find a lot of spam messages are related to SEO (Search Engine Optimisation) or asking if you’d like redesign your website. Sometimes they will mention you have problems or issues with your website, so it gains your attention, but without them listing any specific evidence. They may also offer a free audit.

These spam messages may look something like this:

Things to be aware of:

  1. You’ll notice there’s no personalisation and they’ve probably sent this same email template to 100,000s of other website owners.
  2. Don’t be fooled by them offering to do a free SEO audit. There’s lots of free tools on the internet where you can audit your website’s search engine optimisation yourself (try searching on Google!), so they’re not offering anything new here.
  3. Consider whether they are working for a professional company. What is there email address? (e.g. the sample above was from a @gmail.com address). What reputation do they have? Where are they based?
  4. Also, if you reply back to a spammer, it will confirm your email account is active and they’re likely to continue spamming you even more, or add you to extra mailing lists.

For these reasons, we don’t recommend replying back to these sorts of unsolicited emails.

If you are interested in a particular service, please don’t reward spammers, but instead seek out your own suppliers or ask for recommendations. And if you are interested in Search Engine Optimisation, remember we offer our own trusted service too!

in Web Design

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