It’s not always possible for colours on a computer screen to be replicated with ink.
For example, in the file below, the purples appear bright and intense on a computer screen (left), but duller in print (right).
This is because of the way printers combine different colour inks (normally cyan, magenta, yellow, and black) to produce your artwork on paper, whilst bright computer screens can display a wider range of colours. Also, different computer screens display colours slightly differently too, depending on the way they are calibrated.
If we’re designing your printed material, we will take this into consideration and design your artwork in the best possible way. For instance, we will ensure there is enough contrast between text and the background colour, so everything is clearly visible.
However, if you’re designing artwork yourself, you should use a computer program that supports “CMYK” mode. This will allow you to choose and preview colours more accurately for print.
If you’re using Adobe Photoshop, you can find “CMYK Color” under the Image / Mode settings:
If you’re sending artwork to us, unfortunately we cannot be held responsible if your choice of colours appears differently on paper, so we advise you choose your colours carefully.